Joel's consumer power, vol. 23: Overcoming planned obsolescence in your life

 

You know planned obsolescence.  It’s everywhere.  You need to buy a new computer every two years.  You need to get a new cell phone every two years.  It’s when designers intentionally limit the effectiveness of their products so that you will buy more of them.  In the case of technology, they are supposedly getting better and better so that when you buy a computer it is quickly obsolete.

The worst culprit of all:  disposable shaving, and more specifically, the Gillette corporation.  They had me duped for years, buying their el cheapo Mach 3 starter kits and then stealing out of my back pocket with their replacement blades that are so expensive even companies that sell bottled water think they are out of line.  And then, do you know how long those blades last?  Guess.  They are scraping the very skin off of your face on the fourth day. 

The worst part of this whole thing was that I used to be a champion of the Mach 3.  I remember singing its praises:  “Those three blades are so smooth when you haven’t shaved for a few days”  and “I love Mach 3 so much I would literally shave myself while flying a fighter plane that was going Mach 3, in a World War II dogfight.”  I was in bed with Gillette, in bed!

It might have been my imagination, but I think the folks in Gillette’s uber-secret design department gradually cranked up the planned obsolescence over the last few years, so slowly that no one would notice.  You know, like the frog in boiling water.    “Maybe we can get it so that they will buy a new blade every day,” I imagine them saying.

Now, people have been shaving for centuries.  They have not always used Mach 3 blades.  I started looking into alternative shaving methods, which abound on the Internet.  Just Google it, there are a lot of cool ideas, like towel-blotting the razor so it doesn’t get wet (which supposedly stops the blades from going dull), to dipping your blade in rubbing alcohol or mineral oil, to using a double-edged straight razor old school style.

I tried keeping the Mach 3 from getting wet, and I tried dipping it in rubbing alcohol, but for me, it just made me feel like a bigger fool.  I still would cut up my face until I would give in and put on a new razor.

In short, life was miserable, and it was because of shaving.  Now, some of you may be wondering, why doesn’t he get an electric razor?  Well, I had some long standing biases against electric razors, but as you will see, they ultimately become my salvation.  They don’t have as close of a shave as a new Mach 3, and it doesn’t feel as effective at first, and of course they are a bigger up front cost.

My wife, much smarter than I, purchased one for me for Christmas.  I immediately loved my new toy.  It’s so sleek and sexy.  I don’t need to shave in the bathroom.  I don’t need to get wet to shave.  It doesn’t hurt to shave.  The blades (so far) still work after a couple of weeks, and they supposedly will work for an entire year.  Yes, it might take a bit longer to shave than it used to, but that is totally cancelled out by a completely unforeseen factor:  I look forward to shaving!  It is so fun now!

And thus we see that by clever design Joel was able to overcome planned obsolescence in his life through the providence of his loving wife, which is truly “the best a man can get.”